Did you know the quality of the skin care and cosmetics you put on your body is just as important as the food you put in it? Yup, it’s true! Your bathroom could be housing bottles of cleanser, moisturizer, shampoo and conditioner, sunscreen and more that are causing hormonal chaos in your body. These products could be contributing to infertility and increase your risk of breast cancer and endometriosis in addition to causing damage to your reproductive organs. Even if you’re not looking to get pregnant, healthy fertility is still a super important part of your overall health.
Today I’ll dive into three simple steps to get on the safer beauty train. It’s actually easier than you may think.
Step 1 - Check the Quality of Your Current Skin Care Products
There’s a really cool organization called the Environmental Working Group (EWG) that has a database of skin care, cosmetics, household cleaners and other products with their hazard rating. EWG’s rating system (which you can check out here) includes rating ingredients for allergies, cancer, and more. They have a rigorous certification process companies can go through and receive the prestigious EWG Verified Certification for their products. This makes it super easy for you as a consumer to choose skin care products that are safer and way less likely to cause cancer and other health issues.
I would advise against relying on the Food and Drug Administration (FDA) as a go-to resource for safer beauty ingredients because there’s very little regulation for the cosmetic industry. As little as 10 chemicals are banned in cosmetic in the U.S. while over 1,700 are banned in the E.U. At the time of this article, a Safer Beauty Bill Package is in the U.S. House Of Representatives to create more regulation in the beauty industry. This will help you take the guess work out of which products could potentially be causing more harm than good. You can learn more about this bill in an NPR article here.
Step 2 - Find a Transparent Clean Beauty Brand
There are several clean beauty companies that offer amazing products. The number one thing I look for when I’m on the hunt for safer products is transparency. I want to see a list of every single ingredient in all products. I may not know off the top of my head what the ingredients are but I have an amazing tool at my fingertips (the EWG app and website) to look up each ingredient. If a company isn’t willing to list out every ingredient or send me an ingredient list when requested, that tells me they could be hiding something. As a business owner, I do my very best to be super transparent on my website with my programs. If a feature of my health and fitness coaching services isn’t clear on my website, I’m more than happy to answer any questions or concerns during a free Wellness Strategy Session or over email. I want all of my clients to feel confident they’ve made the right choice at the time enrolling in my programs. I expect the same of investing my money in safer beauty products.
My go-to clean beauty brand is Counter (formerly Beautycounter). Counter is fully transparent about the ingredients in all of their products and they don’t just make safer products. They advocate for more regulation in the beauty industry. Counter is a company of integrity which is why I’m a Brand Partner for them. This means I make a commission off of sales from my Brand Partner website.
Side note about Counter: Beautycounter was recently rebranded as Counter. Most of Beautycounter products were EWG verified, however, since Counter is technically a brand new company, the EWG verification process starts all over again. So, many of the products might not officially be EWG certified. They are in the process of getting their products certified.
Another clean beauty company I trust is 100% Pure. This was one of the first clean beauty companies I found years ago when I was making the switch. They list all the ingredients on their website and you can find the hazard ratings on EWG. They’re now my backup clean beauty go-to if I can’t find what I’m looking for at Counter.
Step 3 - Start Swapping Your Beauty Products with Safer Products
After you dive into the EWG database to check how safe your skin care products are, choose one or two that are the most harmful. Find a clean beauty company that you resonate with and start replacing your beauty products with safer ones. You’ll find that higher quality, cleaner beauty products are more of an investment than products that use synthetic, harmful chemicals. If needed, build your new safer beauty collection as your budget allows.
Go on the hunt for discount codes for your first purchase. Most companies offer you a first time purchase discount as a thank you for joining their community. Counter offers a 10% discount on your first order when you purchase $100 or more in product. This is an ongoing offer. There’s a limited time 15% discount for all Counter products when you order 3 or more products. Use the code CLEAN15 when you check out on my Brand Partner website here. This offer is only available until 8/18/25. Counter also has a loyalty program where you can earn points towards future purchases.
So, are you ready to make the switch to safer beauty products? You deserve to look and feel your best while giving your body the care it needs. Your future self will thank you!